Leading cryptocurrency exchange Swyftx has been unveiled as the official naming partner of Super Rugby Pacific and Super Rugby Women's in Australia until the end of 2027.
It's the first crypto partnership in Rugby Australia's history and will see the logo feature on the playing kits of the four Australian Super Rugby Pacific clubs and all five Super Rugby Women's teams.
Watch every match of Super Rugby Pacific and Super Rugby Women's live and on-demand via Stan Sport.
The partnership comes as Super Rugby prepares to celebrate its 30 year anniversary in 2026, with the company also announcing a partnership with the five New Zealand Super Rugby clubs.
“We’re delighted to welcome Swyftx to the Australian rugby family with a partnership that will elevate the Super Rugby Pacific and Super Rugby Women’s competitions," RA CEO Phil Waugh said in a statement.
“As an Australian business with an expanding global network, Swyftx will help our world-class competitions engage with new and diverse audiences.
“We look forward to working closely with the Swyftx team to drive some exciting initiatives over the next two seasons."
The sponsorship takes over from SMARTECH, which was the title sponsor of the respective competitions in 2025.
Swyftx is an Australian-owned and operated cryptocurrency exchange and platform with over 1.3 million users across Australia, New Zealand and the United States.
The company already has partnerships with AFL premiers Brisbane Lions, as well as the NRL and several Big Bash clubs.
The industry is growing rapidly in Australia, with one in five adults currently owning digital assets.
“Super Rugby Pacific is one of the great club competitions and rugby union is one of the great global sports," Swyftx CEO Jason Titman added.
"We’re delighted to support Rugby Australia’s growth as we approach the 2027 World Cup.
“We see this partnership as a great way for Swyftx to connect with new fans and say we’re here, and we’re supporting Australians and New Zealanders to securely embrace a new technology."
