Ringers Western are dressing up the Queensland Rugby Union as Official Formal Wear Partner with a third extension of the partnership since first coming on board with the Queensland Reds for the 2022 season.
Excitement at the QRU is also shared with fellow partners Croft, QCOM and Worldwide Milton, who have signed new partnership agreements to continue successful associations with rugby's governing body and the Reds.
Reds players and staff will wear their Ringers Western uniform at Club events, including the 2026 Season Launch Long Lunch at Brisbane City Hall on February 6, where players will sport stylish sand blazer, navy chinos, brown boots and belts.
The two-year extension to the end of 2027 will build the trusted relationship with the popular Australian country clothing company to six years.
Ringers Western CEO and Founder James Salerno Jnr highlighted the shared values between the two organisations and his excitement to continue the partnership.
"We're thrilled to extend our partnership with the Queensland Reds men and women. From day one, we've seen a natural alignment between our brands - both built on authenticity, hard work and a deep connection to the community,” Salerno said.
“The Reds embody the resilience and determination that Ringers Western was founded on and watching that play out week after week on the field over the past two years has been great.
“We're excited to continue growing alongside the Reds and supporting them as they chase success both on and off the field.
The Queensland-owned company has scaled up significantly since starting out with the Reds.
Ringers Western products are available from their online store ringerswestern.com where Queensland Reds members are offered a significant discount.
QRU Chief Executive David Hanham said the partnership was ideal with benefits for both parties.
“We get a lot of admiring glances and enquiries about our formal kit. Quality, comfort and look...all are extremely good," Hanham said.
"Ringers Western has a strong connection to the country and the whole of Queensland which is a great fit for what the Reds and Queensland Rugby stand for.
"Our players and staff love wearing the Ringers Western kit. Extending the partnership with Ringers Western is a wonderful result."
Croft provide cleaning, health and hygiene supplies for Ballymore Stadium and the code's headquarters within the BMS National Rugby Training Centre. After first coming on board in 2025, they have extended for another year in 2026.
Croft Managing Director David Croft is backing a code which played a large part in shaping his life and values when he was a determined flanker, who played 116 times for the Reds between 2000-08.
"It is a great privilege to continue our partnership," Croft said.
"This is our opportunity to support a team and game that has done so much for me and our state. As a parochial Queensland business it gives us immense pride," Croft said.
Find out more about Croft at croft.net.au
Worldwide Milton is a printing company based just a few Tom Lynagh punt kicks from Suncorp Stadium. A two-year extension has been inked to take the involvement to five years.
When a rapid turnaround was needed to produce thousands of Reds team posters this year after a pre-season photo shoot at Suncorp Stadium, Worldwide Milton had the finished product on desks at Ballymore inside 36 hours.
Worldwide Milton Centre Owner Tim Whitehill said the company was in an ideal position to meet the demands of a sporting organisation requiring a reliable, innovative and quick service.
"We have been the proud print partner with the Queensland Reds for the past three years. Our company works closely with the Reds to create quality printed materials for their business," Whitehill said.
"We love the partnership and look forward to supporting them in 2026 and beyond. The head office team at the Reds are always very professional with their approach to sponsors and always make us feel part of the Reds family.
"Go the Reds in 2026!"
You'll find a full range of print services at www.worldwide.com.au/centres/milton/
QCOM provide two-way radios for Reds coaches and Professional Rugby Department staff.
Such reliable communication between the coaches' box and on-field runners in the heat of a match is an essential for a professional rugby team and QCOM are on the doorstep as a company headquartered in Queensland.
The QCOM logo is on the collar of the polo shirts worn by Reds Head Coach Les Kiss and his coaching staff.
QCOM Managing Director Louw Botha is an ardent rugby fan, having grown up in South Africa and now having kids playing at Norths.
The QRU is delighted to have made the connection for the first time for 2025 and welcomes QCOM for another 12 months under an extension for 2026.
“Working with the Reds is a privilege. At QCOM, we’re proud to support the team with reliable communication solutions. Strong communication builds strong performance, both on and off the field,” Botha said.
The two-way radio solution used by the Reds, can be found at qcom.co
“Having Croft, QCOM and Worldwide Milton extend their partnerships with us is a wonderful boost heading into the 2026 season,” QRU Head of Commercial & Consumer Pete Fairbairn said.
“David, Louw, Tim and their teams play a huge role in allowing us to pursue excellence on and off the field at Ballymore every day and we’re grateful that they share a commitment to continue the positive connection with us.
"It's an exciting year ahead for the Reds and the runway for rugby in Australia generally is full of opportunities with the 2027 Rugby World Cup ahead."
